Farm life teaches you a few important lessons…hard work usually pays off, resources are almost always limited, and the best things grow in fertile ground. The best farmers tend to be the most creative. When funds are tight and the work needs to get done, ingenuity becomes mandatory. On the plus side, you’re almost always outside.

I have always loved growth. I pursued athletics, then fitness, then health, nutrition and eventually coaching. Art, writing, and then film. I fell in love with biking. And skiing. And, learning to thrive in the mountains.

Professionally, too, one passion has fed the next. From writing, to design, to creative leadership. These evolutions presented opportunities to work with some of the world's most recognizable brands across food, beverage, and health. And, they helped me build a career that began in small design studios and la global agencies.

That said, agencies, titles and recognition have never really been the goal. The most important things in my life have always grown from the same ground—health, creativity, connection, and a deep appreciation for the outdoors.

Lately, I've been most curious about what it means to live well, and how the work we do can help others live well. I believe in movement. I believe in good food and good sleep. I believe connection is essential. And I believe being outside is the best medicine available.

A lot has changed since life on the farm, but some things have never changed: prioritize health, make things that matter, don't mortgage the farm to do it. And don’t forget to spend every available second outside.