Making Change
Client:
HARSCO
Project Type:
Recruitment Microsite
My Role:
Art Director
Team Size:
1 Copy, 1 Art = 2 Total
Project Info
If You Make It, They Will Come
How does a behind-the-scenes multi-national Fortune 500 company attract top-tier talent? By pulling back the curtain.
While HARSCO is a global leader in industrial innovation, they are not a household name. So, when HARSCO needed a means of recruiting the very best candidates to join their ranks, the solution had to be smart.
Using HARSCO's most attractive qualities for potential recruits—opportunity and innovation, we created a PR campaign highlighting a handful of massive global projects in applicable trade publications. Each article then funneled interested parties to a microsite that featured sizzling abstract imagery of global HARSCO projects, content covering company culture, case-studies, and open positions.
This simple and effective solution had an immediate and dramatic impact on the number of qualified candidates applying for open positions, driving up applications by over 400%.
Making Change
Client:
HARSCO
Project Type:
Recruitment Microsite
My Role:
Art Director
Team Size:
1 Copy, 1 Art = 2 Total
Project Info
If You Make It, They Will Come
How does a behind-the-scenes multi-national Fortune 500 company attract top-tier talent? By pulling back the curtain.
While HARSCO is a global leader in industrial innovation, they are not a household name. So, when HARSCO needed a means of recruiting the very best candidates to join their ranks, the solution had to be smart.
Using HARSCO's most attractive qualities for potential recruits—opportunity and innovation, we created a PR campaign highlighting a handful of massive global projects in applicable trade publications. Each article then funneled interested parties to a microsite that featured sizzling abstract imagery of global HARSCO projects, content covering company culture, case-studies, and open positions.
This simple and effective solution had an immediate and dramatic impact on the number of qualified candidates applying for open positions, driving up applications by over 400%.
Making Change
Client:
HARSCO
Project Type:
Recruitment Microsite
My Role:
Art Director
Team Size:
1 Copy, 1 Art = 2 Total
Project Info
If You Make It, They Will Come
How does a behind-the-scenes multi-national Fortune 500 company attract top-tier talent? By pulling back the curtain.
While HARSCO is a global leader in industrial innovation, they are not a household name. So, when HARSCO needed a means of recruiting the very best candidates to join their ranks, the solution had to be smart.
Using HARSCO's most attractive qualities for potential recruits—opportunity and innovation, we created a PR campaign highlighting a handful of massive global projects in applicable trade publications. Each article then funneled interested parties to a microsite that featured sizzling abstract imagery of global HARSCO projects, content covering company culture, case-studies, and open positions.
This simple and effective solution had an immediate and dramatic impact on the number of qualified candidates applying for open positions, driving up applications by over 400%.
