For The Kids
Client:
Pfizer
Project Type:
Film Series
My Role:
Creative Director
Team Size:
1 Copy, 1 Art = 2 Total
Project Info
Knowledge is Protection
How do you ensure society’s most vulnerable members are protected by modern medicine? You make it all about the kids.
Clinical research is essential to advancements in the life-saving treatment of disease. However, it is not known whether many important vaccines are safe or effective for certain populations due to insufficient participation in the clinical trials for these medicines. The largest of these populations—children—are often not represented in the research due overwhelmingly to parents’ fears about the safety and comfort of their children.
So, when Pfizer approached us to help dispel parents’ fears about their child’s participation in a crucial vaccine trial for Pneumococcal Disease, we stopped kidding around.
Each clinical trial begins with a recruitment campaign, including educational information and a dedicated website. began analyzing the barriers to participation.
Research showed a general lack of awareness regarding the potentially deadly impact of Pneumococcal Disease. Children under 2 years old are most vulnerable, and a child who contracts PD can face an array of outcomes, some as significant as meningitis, blood infections, or even long-term disabilities such as deafness, brain damage, and limb amputation. Knowing the dangers can be frightening, but not knowing is even worse.
We also discovered that parents were unclear on how a clinical trial is conducted. Questions regarding safety, time commitment, and what their child would experience were frequent concerns for parents. No one likes the unknown, and this goes double when your job is protecting someone.
Lastly, while drawing blood is a normal and required part of conducting research, most parents had a fear or lack of comfort around their child’s blood being drawn. Needles can be scary, especially for parents.
So, to reassure parents and bolster participation, we developed three animated films that would accompany the recruitment materials and which could be shown in-office by physicians when recommending the trial to a parent. Each film tackles one of the primary barriers, leading parents through step-by-step explanations of the disease, what to expect from participation, and the process of drawing blood. The films deliver with cheerful animation and subtle music, all geared towards reducing anxiety around some very serious topics.
The campaign was a resounding success, resulting in over 3x the normal rate for participation, and leading to a landmark vaccine that has already helped countless children.
For The Kids
Client:
Pfizer
Project Type:
Film Series
My Role:
Creative Director
Team Size:
1 Copy, 1 Art = 2 Total
Project Info
Knowledge is Protection
How do you ensure society’s most vulnerable members are protected by modern medicine? You make it all about the kids.
Clinical research is essential to advancements in the life-saving treatment of disease. However, it is not known whether many important vaccines are safe or effective for certain populations due to insufficient participation in the clinical trials for these medicines. The largest of these populations—children—are often not represented in the research due overwhelmingly to parents’ fears about the safety and comfort of their children.
So, when Pfizer approached us to help dispel parents’ fears about their child’s participation in a crucial vaccine trial for Pneumococcal Disease, we stopped kidding around.
Each clinical trial begins with a recruitment campaign, including educational information and a dedicated website. began analyzing the barriers to participation.
Research showed a general lack of awareness regarding the potentially deadly impact of Pneumococcal Disease. Children under 2 years old are most vulnerable, and a child who contracts PD can face an array of outcomes, some as significant as meningitis, blood infections, or even long-term disabilities such as deafness, brain damage, and limb amputation. Knowing the dangers can be frightening, but not knowing is even worse.
We also discovered that parents were unclear on how a clinical trial is conducted. Questions regarding safety, time commitment, and what their child would experience were frequent concerns for parents. No one likes the unknown, and this goes double when your job is protecting someone.
Lastly, while drawing blood is a normal and required part of conducting research, most parents had a fear or lack of comfort around their child’s blood being drawn. Needles can be scary, especially for parents.
So, to reassure parents and bolster participation, we developed three animated films that would accompany the recruitment materials and which could be shown in-office by physicians when recommending the trial to a parent. Each film tackles one of the primary barriers, leading parents through step-by-step explanations of the disease, what to expect from participation, and the process of drawing blood. The films deliver with cheerful animation and subtle music, all geared towards reducing anxiety around some very serious topics.
The campaign was a resounding success, resulting in over 3x the normal rate for participation, and leading to a landmark vaccine that has already helped countless children.
For The Kids
Client:
Pfizer
Project Type:
Film Series
My Role:
Creative Director
Team Size:
1 Copy, 1 Art = 2 Total
Project Info
Knowledge is Protection
How do you ensure society’s most vulnerable members are protected by modern medicine? You make it all about the kids.
Clinical research is essential to advancements in the life-saving treatment of disease. However, it is not known whether many important vaccines are safe or effective for certain populations due to insufficient participation in the clinical trials for these medicines. The largest of these populations—children—are often not represented in the research due overwhelmingly to parents’ fears about the safety and comfort of their children.
So, when Pfizer approached us to help dispel parents’ fears about their child’s participation in a crucial vaccine trial for Pneumococcal Disease, we stopped kidding around.
Each clinical trial begins with a recruitment campaign, including educational information and a dedicated website. began analyzing the barriers to participation.
Research showed a general lack of awareness regarding the potentially deadly impact of Pneumococcal Disease. Children under 2 years old are most vulnerable, and a child who contracts PD can face an array of outcomes, some as significant as meningitis, blood infections, or even long-term disabilities such as deafness, brain damage, and limb amputation. Knowing the dangers can be frightening, but not knowing is even worse.
We also discovered that parents were unclear on how a clinical trial is conducted. Questions regarding safety, time commitment, and what their child would experience were frequent concerns for parents. No one likes the unknown, and this goes double when your job is protecting someone.
Lastly, while drawing blood is a normal and required part of conducting research, most parents had a fear or lack of comfort around their child’s blood being drawn. Needles can be scary, especially for parents.
So, to reassure parents and bolster participation, we developed three animated films that would accompany the recruitment materials and which could be shown in-office by physicians when recommending the trial to a parent. Each film tackles one of the primary barriers, leading parents through step-by-step explanations of the disease, what to expect from participation, and the process of drawing blood. The films deliver with cheerful animation and subtle music, all geared towards reducing anxiety around some very serious topics.
The campaign was a resounding success, resulting in over 3x the normal rate for participation, and leading to a landmark vaccine that has already helped countless children.
